FIVE Questions with a FIVE Guy: Eric Daniels, Director of Marketing

By January 20, 2016 Studio No Comments

This week we sat down with Eric Daniels, Director of Marketing at Kingdom games to discuss the lifestyle of working at a video game company.


What brought you to Kingdom Games?

I worked for over a decade at AMD, developing strong relationships with both hardware developers and software developers. I’m struck by the magnitude of how far games have come; I was actually working for AMD when they marketed the first 3D-graphics card.

I came to Kingdom Games because the culture encourages cooperation, quick turn-around, and achievement. I’ve been welcomed with open arms and am very excited to see the public reaction to FIVE.


Why has Austin become such a popular place for the video game industry?

Austin combines the friendly attitude of the mid-west with the future-tech influences of California. The result is a booming economy, friendly faces at work, and brilliant minds that are constantly innovating and changing the world.

That being said, it’s become a hub for the tech industry; it makes recruiting talent a lot easier.


What’s the best part of your day?

Honestly, I love my morning coffee. I come to work a little early so I have time to brew a fresh pot right in my office.  No hazelnut or vanilla flavoring – just coffee, hot, dark, black and bold.


What’s a meeting like in the studio?

We schedule it in Outlook just like most companies. We tend to go overtime often because we like sitting down and chatting. Basically, I’ll take the lead on the white board, and we will hammer through our ideas.

I like starting with a strawman captured in word or PowerPoint, but I’m big on using the white board; it gives everyone a fair shot to edit, critique, and pitch right there in the meeting. No one ever feels like they are not being heard. It’s all up on the board, and we can make decisions from there.


What’s the biggest challenge in marketing a new Franchise?

We don’t have control data. We don’t have any sample data really. A big part of my job is drawing connections and parallels that may or may not exist. It’s hard to establish expectations without mixing and matching quantitative and qualitative data.

With existing IP, we can look at year over year and month over month data. Here, all the metrics and data are new. We’ve got to make a lot of tough decisions based on a lot of different and varying data. As Kingdom grows, we can always look back at FIVE as our baseline. But for now, it’s a challenging prospect.



Boiler Plate

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